Why Every Professional Needs A Binge Bank.

You know what I think would be more powerful than a resume?

A binge bank.

I first heard Shaan Puri mention the term in his tweet, and I immediately thought it would be a game-changer for professionals.

What is a Binge Bank?

A Binge Bank is like a treasure chest of content—a curated collection of your best work, insights, and expertise. Imagine it as a virtual library where people can immerse themselves in your ideas, experiences, and thought leadership. It allows them to research about you and get to know you even before they meet you in person.

You can create your binge bank on social media platforms like LinkedIn, Instagram, or Facebook or by maintaining a professional blog similar to this site.

Whether you're an entrepreneur or professional seeking to stand out, your personal brand plays a pivotal role in shaping your reputation and opportunities. A Binge Bank can be a powerful tool to transform your brand narrative.

Why every professional needs a Binge Bank.

1. Demonstrates expertise: You don't have to wait for someone to ask for your resume to demonstrate your expertise. By publishing consistent and high-quality content, you can demonstrate your knowledge and skills in your field and establish your authority.
2. Networking opportunities: Engaging with your audience through a Binge Bank can lead to new connections, collaborations, and opportunities that might not arise from a resume alone.
3. Showcases versatility: We all have more than one skill. By creating diverse types of content, you can showcase your versatility and creativity, which might not be evident in a resume.
4. Builds personal brand: Consistently sharing valuable content helps build and reinforce your personal brand, making you more recognisable and memorable in your industry.
5. Humanise your brand: By creating content and building your Binge Bank, you can share who you are as a person, your quirks, and your passions. A Binge Bank can humanise you.

The Resume vs. The Binge Bank

A resume is a static document that provides a concise summary of your professional background and achievements. It is typically used for job applications.

A resume is important, but it only works when someone notices you.

In contrast, a Binge Bank is a collection of content you create and share over time, showcasing your expertise and engaging your audience. You can share various content that is not restricted to your profession, which is good because our skills are not defined only by our careers.

If done right, a Binge Bank will get people to notice you and give a better understanding of who you are as a person compared to a resume.

How to build your Binge Bank

Unlike a resume, a Binge Bank can come in different formats, such as blog posts, social media updates, podcasts, videos and more.

Here's how you can start building your binge bank:

1. Identify the format: Do you like writing, creating videos or talking to people? If you like writing, you can start a blog. If you enjoy making videos, you can start creating them on YouTube. You get the idea. Choose a format that suits you best.
2. Identify your content pillars: Identify the key themes that you'd like to talk about and create content pillars related to the theme. Here's the thing, it doesn't need to be related to your profession. You can share skills related to a hobby or an interest. These pillars will guide your content creation and ensure consistency.
3. Plan and batch content creation: Dedicate specific time blocks to plan and create multiple content pieces simultaneously. This batching method saves time and ensures a cohesive flow of ideas across your content.
4. Engage with your audience: While having a Binge Bank is crucial, engaging with your audience in real-time is equally important. Respond to comments, ask for feedback, and adjust your content strategy based on audience preferences.
5. Review and refresh: Regularly review your Binge Bank to ensure the content remains relevant and up-to-date. Refresh outdated pieces and replace them with new insights to keep your audience informed and engaged.

Creating a Binge Bank is a strategic approach that empowers professionals to maintain an online presence.

Your post does not have to go viral or be liked by hundreds of people. What matters is that your content is available as a reference for anyone who wants to research you, who you are, and what you can do.

Whether on social media or through a blog, a well-curated Binge Bank can significantly enhance your digital strategy.