You know what I think would be more powerful than a resume?
A Binge Bank.
I first heard Shaan Puri mention the term in his tweet a couple of years ago, and I immediately thought it would be a game-changer for professionals.
Especially for Gen-X professionals.
If you’re Gen X—born between the late 1960s and early 1980s—you’ve likely built your career in a time when credibility came from results, not retweets. You’ve been in the workforce for well over a decade (maybe two or three), and chances are, you’ve developed mad skills and deep experience… most of which nobody really knows about.
A Binge Bank can change that.
It surfaces your superpower—whether it’s strategic thinking, leadership, problem-solving, or something uniquely you—so the world can finally see what you bring to the table.
What is a Binge Bank?
A Binge Bank is like a treasure chest of content—a curated collection of your best work, insights, and expertise. Imagine it as a virtual library where people can immerse themselves in your ideas, experiences, and thought leadership. It allows them to research you and get to know you even before they meet you in person.
You can create your Binge Bank on social media platforms like LinkedIn, Instagram, or Facebook—or by maintaining a professional blog like this one.
Whether you're an entrepreneur or a seasoned professional looking to stay relevant, your personal brand plays a pivotal role in shaping your reputation and opportunities. A Binge Bank can be a powerful tool to transform your brand narrative and keep you visible in a fast-moving digital world.
Why every Gen-X professional needs a Binge Bank
As Gen X, we carry decades of experience—but not always the digital presence to match. A Binge Bank helps bridge that gap:
- Demonstrates expertise
You don't have to wait for someone to ask for your resume to demonstrate your knowledge. By publishing consistent and high-quality content, you can share your skills and experience on your own terms and establish your authority.
Most Gen-Xers have worked for over a decade, mastering skills, solving big problems, and navigating complex transitions. But if your knowledge is locked away in emails, PowerPoints, or quiet wins behind closed doors, how will anyone know?
A Binge Bank makes that invisible expertise visible. It tells your story in your voice—and helps others discover your value.
- Networking opportunities
Engaging with your audience through a Binge Bank can lead to new connections, collaborations, and opportunities that might not arise from a resume alone. You don’t have to wait for an introduction. Your content becomes your handshake.
- Showcases versatility
We all have more than one skill. Gen X professionals often wear multiple hats—leaders, mentors, consultants, and creators. By creating diverse types of content, you can showcase your range and creativity, which might not be evident in a resume.
- Builds personal brand
Consistently sharing valuable content helps build and reinforce your personal brand, making you more recognizable and memorable in your industry. People begin to associate your name with ideas, not just titles.
- Humanizes your brand
By building your Binge Bank, you share who you are—your values, quirks, lessons, and passions. That’s what makes people connect with you. Not just as a professional but as a human being.
The resume vs. the Binge Bank
A resume is a static document that provides a concise summary of your professional background and achievements. It is typically used for job applications. It's useful—but only when someone is already looking at you.
A Binge Bank is a dynamic, living body of work. It’s content you create and share over time—on your terms—that showcases your expertise and personality in real time. It isn't limited to your profession, which is important because our skills and experiences often extend far beyond job descriptions.
If done right, a Binge Bank doesn’t just support your resume. It amplifies it. It gets people to notice you—and helps them understand you.
How to build your binge bank
Unlike a resume, a Binge Bank can come in different formats: blog posts, social media updates, podcasts, videos, newsletters, and more.
Here’s how to start building yours:
1. Identify the format
Do you like writing, creating videos, or talking to people?
- If you like writing, start a blog or publish on LinkedIn.
- If you enjoy speaking, try video or podcasting.
- If you love curating and commenting, thoughtful LinkedIn posts go a long way.
Choose the format that fits your strengths and energy. That’s what makes it sustainable.
2. Identify your content pillars
What topics do you love to talk about or teach? These don’t have to be limited to your profession. Share lessons from your hobbies, side hustles, or passions. Your content pillars will give your Binge Bank structure and consistency.
3. Plan and batch content creation
Set aside regular blocks of time to brainstorm, write, or record multiple pieces of content. Batching helps you stay consistent without the pressure of creating on the fly.
4. Engage with your audience
Publishing is just one part of the puzzle. Engage with comments, ask for feedback, and join conversations. This builds trust, visibility, and relationships.
5. Review and refresh
Your Binge Bank is a living archive. Periodically review and update your content. Add new insights. Refresh older posts. Keep it current so your voice stays relevant.
Visibility Is the New Leverage
Your post doesn’t have to go viral. You don’t need a massive following.
What matters is that your work and wisdom are findable. That someone curious about you can binge your content and get a clear sense of your expertise, your values, and your voice.
As a Gen-X professional, you’ve already put in the years. You’ve earned your experience.
Now, it’s time to make it visible.
Because in this digital age, the most powerful thing you can do is build a Binge Bank that tells the world: Here’s who I am. Here’s what I know. And here’s how I can help.
You never know what opportunities will come your way when you start building your binge bank.
