Hey there, I'm Tash.
Welcome to my little corner of the internet.
I'm a digital marketer, certified coach, and digital writer with over two decades of experience working with global ad agencies and brands. I've built and executed marketing strategies—from brand campaigns to go-to-market strategies, traditional to digital, and everything in between.
But here’s the thing: as a midlife professional, I sometimes feel irrelevant in the fast-moving digital world. The landscape is shifting, and AI is rewriting the rules of communication. Instead of sitting on the sidelines, I’ve chosen to invest in writing—not just as a creative outlet, but as a tool for growth, visibility, and opportunity.
What I write about.
I write about LinkedIn authority building, business writing, and AI-assisted content for midlife professionals who want to build credibility, stay visible, and thrive in today’s digital landscape, with a focus on:
• Business & digital writing – Mastering business communication, thought leadership, and AI-powered writing to enhance credibility.
• AI for writing & productivity – Leveraging AI as a thinking partner to enhance creativity, streamline workflows, and write with impact.
• LinkedIn authority building – Strategies for establishing credibility, growing your audience, and positioning yourself as an expert.
• Gen X career amplification & reinvention – Staying relevant and valuable in an AI-driven world.
Why writing?
Writing is one of the most underrated career skills—yet it’s the foundation of influence, authority, and leadership.
I've always been a writer at heart. Journaling has been a lifelong habit, and my digital writing journey began in 2008 as a blogger, sharing book reviews and personal reflections.
Today, I write to connect, share insights, and empower professionals—especially those navigating mid-career transitions—to use writing as a competitive advantage. Whether it’s crafting high-impact LinkedIn content, improving business communication, or leveraging AI tools, writing remains an underrated superpower in professional success.
Derek Sivers once said:
“The coolest people I meet are the ones who find me through something I’ve written.”
That’s exactly why I keep showing up—to spark conversations, share experiences, and learn from others.
If you're a midlife professional looking to refine your writing, strengthen your LinkedIn presence, or embrace AI-powered content creation, let’s connect.
📩 Email me at desk@natashamusa.com or say hi on LinkedIn.
Let’s build, learn, and grow together.