AI can make us faster. But speed isn't the same as expertise, judgement or authority.
I'm a Marketing Communications Leader with 25+ years of experience across brand strategy, go-to-market, communications and executive messaging. My work has taught me that expertise isn't simply what we know — it's the judgement, context and perspective we develop through years of doing the work.
Now I'm exploring what happens to that expertise as AI becomes capable of doing more of the work for us.
I call it Human Authority: the expertise, judgement, critical thinking, perspective and lived experience we bring to our work, and why they're worth continuing to develop rather than outsourcing to AI.
Writing and reading are a big part of that. Writing helps us articulate what we know and develop our point of view. Reading challenges us to think deeply, make connections and form our own conclusions. It's also how we learn what good writing sounds like.
Reading develops our thinking. Writing makes that thinking visible.
So here's what I write about: AI and human judgement, writing and thinking, marketing and communications, and what it takes to stay relevant as work changes.
I'm not interested in competing with AI. I'm interested in how we use it without surrendering what makes our expertise valuable.
Use AI. Stay human.